ARTIZANKA – LOCAL PRODUCTION, GLOBAL IMPACT
Amazon E-Commerce Product Branding & Visual Strategy
Category: Creative Direction · E-Commerce Marketing · Production Optimization
WHO (Client)
Artizanka | Amazon Seller | Home & Lifestyle Products
An established e-commerce brand with over two years of sales on Amazon.
The client was struggling with inconsistent photo and video quality from outsourced production teams overseas — causing delays, miscommunication, and unnecessary expenses.
WHY (Goal)
To produce high-quality photo and video content that drives sales and captures attention — while staying within a limited marketing budget and reducing turnaround time.
Message: “Smart visuals sell — and speed matters.”
HOW (My Work)
Objective: Create a fast, affordable, locally managed content solution for e-commerce listings
Strategic Reframing:
Identified the core issue: distance between brand owner and production team causing lost time and diluted creative control.
Proposed a local, in-person production model to deliver the same (or better) quality within one day.
Local Collaboration:
Assembled a small team of creatives and photographers in Ontario with strong artistic vision and product styling expertise.
Managed shoot direction personally under client supervision to ensure brand accuracy and storytelling consistency.
Efficient Production:
Completed full content production (photo + video stock) in one day — all assets delivered, approved, and ready to upload within 24 hours.
Maintained visual branding continuity across product categories (texture, lighting, and background style).
RESULT (Impact)
Before:
Expensive, slow production process managed overseas with inconsistent results.
After:
High-quality photo & video materials produced locally and delivered in one day
Full compliance with Amazon listing standards & visual storytelling needs
Improved communication, creative control, and cost efficiency
Established a repeatable “Local + Fast + Creative” model for future e-commerce campaign
QUICK TAGS
#EcommerceBranding #AmazonMarketing #ProductPhotography #CreativeDirection #LocalProduction
