PERSONAL TRAINING AND WELLNESS COACHING
“VICKINESIS – EVOLVE THROUGH MOVEMENT”
Personal Brand for Fitness, Mindset & Mental Wellness
Category: Brand Strategy · Identity Development · Wellness Marketing
WHO (Client)
Young Fitness Professional | Age 20s | Emerging Personal Trainer
A motivated young man passionate about helping others improve their physical and mental health through movement.
The goal: turn his personal passion and local gym presence into a professional wellness brand with room to grow nationally and internationally.
WHY (Goal)
To create a fitness brand that feels authentic, healing, and hopeful — not aggressive or superficial.
The mission: guide people recovering from life challenges, stress, or depression through physical movement and positive mindset.
Message: “Heal through strength. Move through pain. Evolve.”
HOW (My Work)
Objective: Transform a personal social presence into a credible professional brand identity
Brand Transition:
Audited all existing social platforms to separate personal and professional identities
Developed consistent visual tone and brand language (minimal, bold, clean)
Strategic Coaching:
Conducted brand education session with client on how to present themselves publicly
Created guide for personal image, posting style, and client communication
Audience Expansion Plan:
Identified older target demographics through Facebook Groups, Google local search, and town communities
Outlined partnership strategy with nearby gyms and wellness centers
Website Creation:
Designed a simple, motivational website (vickinesis.com) with clear calls to action
Integrated contact form for consultations and program sign-ups
Print & Local Promotion:
Designed and distributed business cards in gyms, supplement shops, and wellness clinics
Notified local gym managers and trainers about brand launch
Emotional Branding Focus:
Crafted identity around mental health, depression recovery, and post-hardship growth
Chose messaging that inspires empathy and strength instead of pressure
RESULT (Impact)
Before:
A personal IG page with no clear direction, or professionalism.
After:
Defined brand voice and mission centered on healing and empowerment
Professional online presence through website + new social visuals
Local awareness through gym and wellness community outreach
Solid foundation for future online coaching and international scaling
Clear identity as both trainer and mental health advocate
QUICK TAGS
#WellnessBranding #PersonalTrainerMarketing #FitnessStrategy #MindsetBrand #Vickinesis
