Boutique Events and Venue aka MONDAY WEDDING
FROM EMPTY SPACE TO A 10K/Month BRAND
Micro-Wedding & Event Studio | Concept Creation, Brand Launch, and Revenue Strategy
Category: Brand Innovation · Business Turnaround · Marketing Strategy
WHO (Client)
2,000 sq. ft. Event Space | Zero Activity | Unclear Direction
A vacant rental property equipped with some furniture and décor props but no operational business model.
The owner was losing money monthly and needed a complete brand identity, marketing plan, and revenue-driving strategy — fast.
WHY (Goal)
To turn a dormant property into a fully booked, income-producing venue in under three months.
Target: $10,000/month in revenue with minimal overhead and part-time staff.
Message: “Create elegance in simplicity — small weddings, big emotions.”
HOW (My Work)
Timeline: full brand launch & revenue activation within 90 days
Team Formation:
Partnered with co-founder to divide operations, marketing, and client relations.
Concept & Market Strategy:
Identified micro-weddings as the most profitable niche with low inventory costs.
Developed a dual-track plan: small weekday weddings + ongoing mini-events to sustain traffic.
Brand Identity:
Created name MondayWedding.com — symbolic, memorable, and SEO-friendly.
Designed logo, business cards, flyers, and pricing lists benchmarked slightly below competitors to capture market share fast.
Content Creation:
Organized multiple TFP photoshoots to generate a full image & video library for website and ads.
Established consistent white-aesthetic luxury branding across all materials.
Digital Presence:
Built website focused more on weddings and bridal bookings.
Activated Instagram, TikTok, and Facebook business pages (two wedding-specific, one general events).
Renamed and optimized existing Google Business page, distributed link via community groups and friends for review boost.
Venue Enhancement:
Conducted a light renovation — painted all-white, simplified décor, added budget-friendly florals & props to create an elegant minimalist look.
Platform Distribution:
Registered venue on Giggster, Peerspace, WeddingWire, and YellowPages to reach both event and wedding clients.
Owner Training & Mentorship:
Led hands-on sessions on:
• content creation • SEO & hashtags • posting consistency • lead managementProvided marketing templates and engagement guides.
Community Activation:
Notified local businesses and vendors to encourage referrals.
Engaged in local online conversations & partnered for small fundraisers to build brand recognition.
RESULT (Impact)
Before:
An empty space losing rental money every month.
No identity, no bookings, no marketing assets.
After (within 1.5 years):
Achieved consistent $10,000/month revenue with minimal expenses
Transformed into a recognized micro-wedding destination
Built full digital footprint across Google, social, and event platforms
Attracted continuous inquiries & local vendor collaborations
Created a replicable brand model for small-space event profitability
#BusinessTurnaround #BrandLaunch #EventMarketing #WeddingStrategy #VenueBranding #Entrepreneurship
